It’s been more than five decades since we opened our doors, and in that time, we’ve seen a little bit of everything—dream kitchens, long-planned bathroom updates, tile replacements, and full-scale renovations that started with a few inspiration photos.
We’ve met homeowners who knew exactly what they wanted, and others who came in overwhelmed by options and unsure where to start.
What’s never changed is our role in the process: we’re here to guide you with clarity, care, and confidence, so choosing tile feels exciting instead of overwhelming.
As a family-owned small business, that promise means something to us. When you visit our showroom, you’ll see familiar faces and a team that knows your name. You’ll get the kind of attention that comes from a local business built on trust.
At Tile Wholesalers of Rochester, we believe finding the perfect tile should be the fun part of your project, not the stressful one. We take the time to listen, offer thoughtful guidance, and stay with you from your first visit to the moment your space comes to life.
Personal Guidance, Every Step of the Way
Starting a project can feel overwhelming, especially when you’re trying to balance ideas, budgets, and timelines. Sometimes, the hardest part is simply knowing where to begin.
When you schedule a free consultation, you’ll meet one-on-one with our showroom staff to discuss your space, your goals, and your style. Whether you arrive with a clear plan or just a few photos, we’ll help you shape a direction that feels right for you.
During your appointment, we’ll talk through how you currently use the space, what you’re drawn to, and what fits your budget. From there, we’ll start exploring materials together. Our team will help you narrow choices, coordinate colors and finishes, and visualize how it all comes together.
Every consultation is hands-on and personalized. We’ll pull samples, build combinations, and make sure you leave feeling confident about your decisions. And because we’re a small, family-run business, you’ll work with the same people from start to finish. The person who helps you design your space is often the same one who checks on your order and follows up after your tile arrives.
It’s a simple approach rooted in care, consistency, and experience—the kind of service we believe every project deserves.
A Showroom Designed with Intention
Our showroom has always been the heart of Tile Wholesalers. It’s where ideas take shape, where conversations happen, and where we get to see projects come to life.
We recently completed a complete showroom renovation. Every update was made with one goal in mind: to make your experience easier and more inspiring. The lighting showcases each tile’s true color and texture. The layout is open and simple to navigate. We’ve added worktables for building out combinations, monitors for pulling up your inspiration photos, and a private consultation area for planning with your designer or contractor.
Every tile in our showroom is hand-selected for its quality and craftsmanship, and every display is arranged to help you picture how it might look in your own home.
Whether you’re visiting for the first time or coming back to start your next project, we want you to feel welcome, cared for, and confident from the moment you walk through the door.
A Family Legacy Built on Service
Tile Wholesalers of Rochester began in 1972, when Alan Firkins opened the doors with a simple philosophy: take care of people, and the rest will follow. In those early days, most of the work was with contractors and tile installers—hence the “Wholesalers” in our name. But even then, relationships were at the center of everything we did.
Today, that same philosophy continues through the next generations. Alan’s son, Dave, has spent decades growing the company while keeping its focus on quality products and personal service. And now, Conor Firkins, the third generation, carries that same commitment forward.
Over the years, our business has evolved from a small tile distributor into one of Rochester’s most trusted resources for tile design and selection. What hasn’t changed is our belief that great work starts with genuine relationships. Whether you’re a homeowner, designer, architect, or contractor, we’re proud to be the kind of place where you know who you’re working with—and where your project always matters.
Why Shopping Small Makes a Big Difference
It’s Personal, Not Transactional
At Tile Wholesalers, relationships come first. Here’s what that means for you:
You’ll work directly with a design specialist who takes time to understand your goals, space, and style.
You’ll receive thoughtful recommendations, not a one-size-fits-all solution.
You’ll always have a familiar face to call when questions come up.
That kind of connection makes the process easier and the results more rewarding.
You Strengthen the Rochester Community
Shopping local does more than support your own home project—it helps keep Rochester strong.
Every purchase supports local families, jobs, and small businesses.
We collaborate with area designers, builders, and installers who share our commitment to quality and care.
Quality You Can See and Feel
We’ve spent decades building trusted relationships with tile manufacturers around the world to bring Rochester the best in both quality and design.
Every tile in our showroom is hand-selected for craftsmanship and durability.
Our curated collections combine timeless materials with modern style.
You get world-class products backed by local service you can rely on.
Frequently Asked Questions About Shopping at Tile Wholesalers
1. How do I start my tile selection process?
Gather inspiration — photos, color palettes, or materials you love — and bring them to your design consultation. Our team will help you refine your ideas and select the right options for your space.
2. Do I need an appointment to visit the showroom?
Walk-ins are always welcome. Booking a consultation ensures one of our design experts can prepare for one-on-one time with you in advance.
3. What are your free design services?
Our design services include personalized consultations to help you discover materials, colors, and layouts that fit your goals and budget — all at no cost.
4. What’s the average timeline for ordering and delivery?
Most orders arrive within a few weeks, though timelines vary depending on the product. We’ll always keep you informed.
5. Do you work with contractors or designers?
Yes, regularly. We collaborate with trade professionals throughout the project to ensure a cohesive, seamless experience.
6. Can I take home samples?
Absolutely — we encourage it! We offer free, full-size tile samples so you can see how each option looks in your own space. It’s the easiest way to compare colors, textures, and finishes before making a final choice.
7. What makes Tile Wholesalers different?
Our combination of experience, design expertise, and community connection. We make the process feel easy, exciting, and personal from start to finish.
Your Dream Space, Made Simple
At Tile Wholesalers of Rochester, we believe creating a beautiful space should feel enjoyable from start to finish. When you shop small, you get more than tile — you get people who care about your project as much as you do.
Visit our Rochester showroom or book a free design consultation to see how simple and stress-free your next project can be.
